Social impact coaching is inspired by the belief that we have exactly what we need to make the change we seek in the world.

“The goal of social impact coaching is to support individuals and organizations committed to building a more just and equitable world by helping them identify, own, and leverage their strengths to become more effective in their work.”

Marta Hanson, Founder & Principal, Social Impact Coaching & Consulting

Social impact coaching lies at the intersection of strengths-based development and social change.

  • Why strengths?

    Strengths-based development shifts the paradigm of excellence by focusing on what’s right with people—their natural talents. According to research by Gallup, people who use their strengths daily are six times more likely to be engaged at work, and teams that focus on their strengths are 12.5% more productive.

    Strengths-based leadership builds on the CliftonStrengths assessment (formerly StrengthsFinder), which reveals natural patterns of thinking, feeling, and behaving. It is based on 50+ years of research by Gallup and has been taken by over 30 million people worldwide.

  • Why justice & equity?

    In a socially just world, every individual is treated with dignity and respect. Movements for social justice, which are incredibly broad and multifaceted, challenge intersecting systems of power and oppression ​and work to ensure that all people have the opportunity to live a full and healthy life.

    This work is grounded in hope​ and guided by deep love and the belief that, collectively, we can recognize and celebrate each others’ humanity, ensure communities have what they need to thrive, and help make the world ​a more just, inclusive, and equitable place for all.

Imagine if every individual and organization working to make the world a better place could increase their effectiveness, engagement, and impact.

That's where social impact coaching comes in.

  • “Marta does a brilliant job taking the strengths framework and making it human and centering it in intersectionality.”

    - Priya M., Stanford Continuing Studies

  • “One of the best professional development sessions I’ve attended.”

    - Liz P., Sheryl Sandberg & Dave Goldberg Family Foundation

  • “Marta has a true gift in helping others learn how to confidently lead from a position of personal strength and integrity.”

    – Nita S., Miss CEO

  • “Thank you for your teaching, insights, leadership, and passionate execution of this valuable course.”

    - Juan Carlos R., Stanford Continuing Studies

  • “You could feel the team’s collaborative energy skyrocket after today’s energizing session.”

    – Chelsea A., Sheryl Sandberg & Dave Goldberg Family Foundation

  • “From planning through execution Marta was insightful, professional and clearly an expert in her field. I was so impressed and inspired by her work.”

    - Julie C, California College of the Arts

What We Offer

  • Workshops

    Looking for a professional development opportunity for your team or cohort?

    Strengths-based leadership workshops focus on both individual and collective strengths, with an emphasis on performance and translating breakthroughs to action.

    Workshops are offered for groups from 3 to 300+, and can be hosted in person or online.

  • Coaching

    If you want to increase your impact or make a change in your career, one-on-one strengths coaching may be for you.

    A ​strengths coaching package is a great option to start your strengths journey—and it's also great as a great gift for someone in your life who's graduating, changing roles, or wants to level up in their career.

  • Stanford Continuing Studies

    Strengths-Based Leadership: Increase Your Impact and Thrive is an eight-week course through Stanford Continuing Studies. Register for Winter 2025.

    This course offers a sustained deep dive into your strengths: your superpowers and blind spots, how you best show up in partnerships and teams, and ways to leverage your talents toward your desired goals.

Want to learn more? Let’s chat!