The goal of social impact coaching is to support individuals and organizations committed to social justice by helping them identify, own, and leverage their strengths to become more efficient and effective in the work they do.
Social impact coaching lies at the intersection of strengths-based development and social justice.
 ​Why focus on strengths?​
​Strengths-based development shifts the paradigm of excellence by focusing on each individual's unique strengths to develop excellence in a few areas, rather than encouraging “well-rounded,” average performance in many areas. According to research by Gallup, people who use their strengths daily are six times more likely to be engaged at work and more than three times as likely to say they have an excellent quality of life. Teams that focus on their strengths are 12.5% more productive.

To get started with strengths-based development, individuals complete the online CliftonStrengths assessment, which reveals natural patterns of thinking, feeling, and behaving. This assessment is based on 50+ years of research on human performance by Gallup and has been taken by over 22 million people (and counting!) worldwide. 

To learn more about CliftonStrengths, click here. 
​To learn more about strengths-based development research and theory, click here. To order a copy of StrengthsFinder 2.0, click here.
​​Why social justice? 
In a socially just world, every individual is treated with dignity and respect. Social justice work, which is incredibly broad and multifaceted, challenges intersecting systems of power and oppression ​and works to ensure that all people have the opportunity to live a full life, free from discrimination.

Social justice work is grounded in hope​ and guided by deep love and the belief that, by working together, we can uplift one another, recognize and celebrate each others' humanity, and make the world ​a more just and equitable place for all people. 

Imagine if every individual and organization working for social justice could become an even more efficient, effective version of themselves – what a difference that could make!
That's where social impact coaching comes in.

To learn more about social justice, click here for a great suggested reading list from the Social Justice Training Institute (SJTI).
“Difference must not merely be tolerated, but seen as a necessary fund of polarities between which our creativity can spark like a dialectic.”
- Audre Lorde